The ageLOC Opportunity

By 2030 the number of people worldwide over the age of 60 is expected to reach more than one billion. By 2015, the anti-aging industry is expected to grow 76 percent.

The rise of aging consumers in most developed markets presents a remarkable marketing opportunity for those in the anti-aging industry. The potential for growth in the anti-aging market is not only expected to skyrocket, its here for the long term. The current economic environment bodes well for our direct selling business...

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From: Sailesh Singh

Related topics : best anti aging products on the market / anti aging products supplements / anti aging wellness

IPA Effectiveness Awards 2016 Shortlist: L'Oréal Paris Age Perfect

In 2015 L’Oréal Paris Age Perfect anti-ageing moisturiser had big ambitions. However, sales of Age Perfect skincare were down by 14 per cent - even worse than the market’s decline. There were no exciting new products and many UK women did not feel affinity with the brand.

This case details how powerful insights that women aged 55 and over felt invisible were used to develop the ‘Age Perfect,The Perfect Age’ campaign with Helen Mirren, which celebrated older women.

Agency: McCann...

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From: Institute of Practitioners in Advertising

Related topics : new anti aging products 2015 / skincare anti aging

L'Oréal Paris Age Perfect: 2016 Silver IPA Effectiveness Award Winner

In 2015 L’Oréal Paris Age Perfect anti-ageing moisturiser had big ambitions. However, sales of Age Perfect skincare were down by 14 per cent - even worse than the market’s decline. There were no exciting new products and many UK women did not feel affinity with the brand.

This case details how powerful insights that women aged 55 and over felt invisible were used to develop the ‘Age Perfect,The Perfect Age’ campaign with Helen Mirren, which celebrated older women.

The communications...

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From: Institute of Practitioners in Advertising

Related topics : new anti aging products 2015 / skincare anti aging

Anti aging Barbary Fig Seed Oil - A Message from Iman Oubou

http://www.moroccanheritage.net

A message from Iman Oubou (Miss New York US 2015) about the Moroccan Heritage™ Barbary Fig Seed Oil benefits (also known as Prickly Pear Seed Oil or Cactus Seed Oil) - The New Liquid Gold, 100% natural super anti-aging moisturizer and face serum.

"Every night and every morning, I make sure to wash my face and moisturize my skin with the Barbary Fig Seed Oil which is my hero product, followed by eye cream and then Argan Oil all over my body and hair. The clay...

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From: Moroccan Heritage

Related topics : anti aging natural oils / anti aging face oil / natural anti aging face products / anti aging body oil / best natural anti aging night cream